Winter Construction Branding
Inspiration & Guidance
Refined design
Muted earth tone palette
Minimal over maximal
Sense of human touch
Attention to detail
Slight vintage inspiration
Note:
These concepts present paths that we can follow; not necessarily the destination itself.
All colors are for presentation purposes, don’t get hung up on a green or yellow that you don’t like. :)
Trusted Brands
Concept 1
Inspired by American Craftsman architecture. Handcrafted with simple forms, and honest design.
Concept 2
Organic and fun shapes play off of “winter” elements without being too literal.
Concept 3
Modern and clean construction word mark with a hint of retro ski resort inspiration.
Concept 4
Initially inspired by tile spacers—grew into a friendly and playful word mark.
Concept 5
A more upscale word mark with a subtle Art Deco influence.
Concept 6
Approachable and friendly.
